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Exam 8: International Marketing

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Question 51

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Which of the following is used to help maintain a more favorable balance of trade by a country?

A) Limiting imports
B) Limiting exports
C) Establishing exchange controls
D) Increasing gross domestic product
E) Changing political systems

F) A) and E)
G) C) and D)

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Question 52

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MTV can now be seen by most of the world's population.This is an example of

A) globalization.
B) customization.
C) licensing.
D) nationalization.
E) regionalization.

F) All of the above
G) C) and D)

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Question 53

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Another name for the European Union is

Franchising is an arrangement whereby a franchisee grants a franchiser the right to market its product,using its name,logo,methods of operation,advertising,products,and other elements of the franchising company's business,in return for a financial commitment and an agreement to conduct business in accordance with the franchisee's standard of operations.

When asked where Laser Tools,Inc.,markets its products,company president and founder Roger Helms says that "the world is just one big market." He feels anyone not taking this stance is systematically passing up profitable business.Helms's international marketing strategy is best described as

If Caterpillar wished to reach the market in Malaysia but was leery of a direct investment in the country,it might provide a Malaysian operation with the knowledge to produce and market its products in exchange for a commission.This type of arrangement is called

When products are introduced into one nation from another,acceptance is far more likely

If a certain country considered handshakes in business transactions to be taboo and preferred to use nodding,this would be an example of differences in ____ forces.

NAFTA simplifies country-of-origin rules,hindering Japan's use of Mexico as a staging ground for further penetration into U.S.markets.

Henderson Synthetics' management believes that several of the firm's products could have sizable markets in other countries.To maintain a low level of commitment with minimum effort and cost,Henderson should engage in international marketing through

Importing is the sale of products to foreign markets.

The trade alliance that includes Brazil,Argentina,Chile,and other countries is known as

Franchising offers all the following benefits for franchisers except

The U.S.and Japanese economies are more integrated than are the U.S.and Canadian economies.

Media allocation,retail outlets,and price are among the easiest marketing mix variables to standardize.

A business partnership between a domestic firm and a foreign firm is known as

Firms with internationally integrated structures are the least likely to engage in direct ownership activities internationally.

Under a licensing arrangement,the licensee pays commissions or royalties on sales or supplies used in manufacturing.

Which of the following is not true of NAFTA?

If Tasmania levied a duty on all goods purchased from the United States and other countries outside its borders that were brought into Tasmania,its businesses and citizens would be paying a(n)