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A(n) _____ opening involves actually providing a demonstration as soon as a salesperson meets a prospect.


A) compliment
B) curiosity
C) product
D) introduction
E) referral

F) C) and E)
G) B) and C)

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Dawn walks into a customer's office with her sales presentation planned and immediately recognizes that the customer is upset about something.In this situation,Dawn should:


A) maintain a happy and cheerful demeanor.
B) sit down immediately to start with the presentation.
C) ask if she should come back some other time for the meeting.
D) say something funny in an attempt to lighten up the customer's mood.
E) do all of the above.

F) A) and D)
G) C) and D)

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How can a salesperson use the product opening effectively?

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Product opening involves actually demons...

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For a salesperson trying to grab the attention of a new customer,it is desirable to:


A) call the customer by a friendly nickname.
B) use the customer's name in every second sentence of the meeting.
C) learn to pronounce the customer's name correctly.
D) use standard language like "Sir" or "Ma'am" in order to show respect.
E) request the customer to introduce himself in the sales meeting.

F) All of the above
G) B) and D)

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Ultimately,the objective of using implication questions is to help a prospect realize the seriousness of the identified problem.

A) True
B) False

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Naomi is waiting in a prospect's office.She wants to make a good first impression.When she is called into the prospect's office Naomi should do all of the following EXCEPT:


A) smile warmly at the prospect.
B) sit down immediately to discuss the deal.
C) begin describing her product's features.
D) enter the prospect's room confidently.
E) begin by saying "Thanks for seeing me."

F) B) and D)
G) C) and E)

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Why do salespeople use closed questions?

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Closed questions all...

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Ultimately,the goal of every salesperson should be to establish rapport with each customer.

A) True
B) False

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Which of the following is the best example of an open question?


A) Do you want your order to be delivered in the morning or in the afternoon?
B) Will you be buying three or four boxes of these customized candles?
C) Will you be paying cash or charging these items to your account?
D) Why do you consider June to be your most productive month?
E) Do you have a method to display the Christmas ornaments?

F) C) and D)
G) B) and E)

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A balanced presentation occurs when a salesperson:


A) creates very high expectations from his product or service in the prospect's mind.
B) allows equal speaking time for both the salesperson and the prospect.
C) provides adequate focus on all sides of the sales situation.
D) proves consistently that the competitor's products have nothing better to offer.
E) avoids any comparison of his offer with that of his competitors.

F) C) and D)
G) A) and B)

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Phoebe,a sales representative,is so excited during her sales presentation that she does not hear the customer's question correctly.She gives a brief,inappropriate answer,and continues with her presentation.Phoebe's behavior in this scenario reflects the operation of _____.


A) selective perception
B) listening discrimination
C) active listening
D) deep selling
E) feature dumping

F) All of the above
G) D) and E)

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When a salesperson looks at a prospect's office wall hangings,photographs,and library collection for cues on how to initiate small talk,what is he engaging in?

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The salesp...

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Which of the following is the most important characteristic of successful sales representatives?


A) Opening each sales call with a product demonstration
B) Handling positive reviews from customers
C) Being able to discover client needs
D) Using closing techniques effectively
E) Handling objections

F) A) and E)
G) C) and E)

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To establish credibility early in the sales call,a salesperson should clearly delineate the amount of time he or she will need and complete the presentation within the stated time frame.

A) True
B) False

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The booking agent for Moser Midway Rides walked into the management office for the Ohio State Fair and said,"The average family of four will spend 5.5 hours at the fair and spend between $60 and $70.How would you like to have that same family spend between $90 and $100 at your fair?" Which of the following methods of opening was the salesperson using in this scenario?


A) Question
B) Rapport
C) Product
D) Introduction
E) Referral

F) D) and E)
G) C) and D)

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What is the best line of defense when you realize that you have spilled coffee on the prospect's briefcase during your presentation?

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The best line of defense when something ...

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When applying the problem/solution selling model,_____ is the term used for the problems of the client that the salesperson is partially aware of.


A) features
B) issues
C) situations
D) benefits
E) business model

F) A) and E)
G) B) and E)

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Experienced salespeople attempt to uncover a prospect's needs and problems at the start of the relationship.

A) True
B) False

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Quinton is a sales representative for Hawk Eye Surveillance Solutions,and it is his job to sell the closed circuit cameras his company manufactures.During a meeting with Jimmy,the owner of a very popular bookstore,Quinton wants to introduce his product.He asks Jimmy,"What is the result of having so many shoplifters at your store? Do you have a lot of inventory shrinkage because of shoplifting?" In the context of the SPIN technique,Quinton is using a(n) _____ question here.


A) rhetorical
B) problem
C) implication
D) necessary
E) indication

F) C) and E)
G) A) and B)

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If a salesperson makes a negative first impression when he meets a new buyer,he may never overcome the damage that impression causes in their business relationship.

A) True
B) False

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