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Exam 7: Innovation and Change

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Question 51

Multiple Choice

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Which of the following is a difference between experiential and compression approaches to innovation?

A) Experiential approach is used in fast-growing environments, whereas compression approach is used in highly uncertain environments.
B) Experiential approach is used in periods of incremental change, whereas compression approach is used in periods of discontinuous change.
C) Experiential approach is used to establish a new dominant design, whereas compression approach is used to improve the function of an existing dominant design.
D) Experiential approach is used to shorten the time of individual steps in the innovation process, whereas compression approach is used to test the improved product or service prototype.

E) All of the above
F) None of the above

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Question 52

True/False

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The compression approach to innovation assumes that innovation is occurring within a highly uncertain environment and that the key to fast product innovation is to use intuition, flexible options, and hands-on experience to reduce uncertainty and accelerate learning and understanding.

A) True
B) False

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Question 53

Multiple Choice

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Lemsey Corp. specializes in creating computer software. It has been working on an antivirus software that doesn't need regular updates and has the most comprehensive virus database in the market. This software is being tested for design, function, and reliability. In the context of the experiential approach to innovation, the antivirus is a _____.

Arthumt's carpool service application gained popularity among its customers within a few months of its release. However, the customers eventually discovered that the application caused the phone battery to heat up to abnormal levels. This made them switch to a newer and efficient application. In the context of innovation streams, which of the following concepts does this scenario best illustrate?

Gamapro, a company that manufactures gaming devices, has launched a new gaming console along with a new set of games for the new version of the console. However, the games designed for the previous versions of the consoles can also be used on the new console because of backward compatibility. Which of the following concepts does this scenario best illustrate?

The customers of Curtofan, a gaming console manufacturer, stopped purchasing its traditional hand-held gaming device after it introduced a real-time, high-end gaming device. In the context of innovation streams, which of the following concepts does this scenario best illustrate?

When LED televisions started becoming popular in the city of Jazetta, all the electronic stores in the city stopped selling CRT televisions. Following this, LED televisions dominated the market and became the accepted market standard for televisions in the city. In the context of innovation streams, this scenario best illustrates _____.

The manual computer entry system for calculating employee attendance at Kartufly, an apparel retail store, has been replaced with a biometric system. In the context of innovation streams, which of the following concepts does this scenario best illustrate?

Wenayton, a company that manufactures and supplies ceramic kitchenware, uses broken and rejected pieces of ceramics to design its office interiors. It also uses novel ways to utilize solar energy for interior lighting. This scenario best illustrates _____.

In an attempt to eliminate spectacles from the market, Lensamt, a company that manufactures and supplies contact lenses, launched an advertising campaign to popularize its products. To counter this and stay in the market, the spectacle manufacturers introduced new offers and discounts on spectacles. In the context of innovation streams, which of the following concepts does this scenario best illustrate?

Which of the following best defines an incremental change?

Curtab, a company that manufactures digital watches, implements marketing strategies to attempt to eliminate analog watches from the market and thereby increase the market share of the company. To counter this, analog watch manufacturers introduce new advertising campaigns. In the context of innovation streams, which of the following concepts does this scenario best illustrate?

When a few domestic manufacturers of solar water heaters gained popularity in the country Likambea, solar water heaters replaced the old models of water heaters and became the accepted market standard for heaters. In the context of innovation streams, this scenario best illustrates _____.

__________is a philosophy and collection of planned change interventions designed to improve an organization's long-term health and performance.

Mozbert is a company that manufactures and supplies wireless headsets. It started an online advertising campaign that explains the advantages and ease of using wireless headsets over wired headsets. As a mitigation plan, Beloway, a wired headset manufacturer, launched new offers and discounts to retain its customers. In the context of innovation streams, which of the following concepts does this scenario best illustrate?

In the context of managing resistance to change,__________is supporting and reinforcing the new changes so that they stick.

When cell phones were introduced, most customers stopped using landline telephones. Eventually, cell phones almost entirely replaced landline telephones and became the accepted market standard for phones. In the context of innovation streams, this scenario best illustrates _____.

The chefs at Lorifusion, a continental restaurant, are given the freedom to try out new ways of presenting their dishes. This helps them avoid monotony and encourages them to innovate. The employees believe that this challenges their skills and keeps them interested and motivated. In the context of managing sources of innovation, which of the following concepts does this scenario best illustrate?

When Sewsavor developed a food delivery application, a majority of people started using and recommending the application. However, they eventually found that the application uses more RAM than usual, and they switched to more efficient food delivery applications. In the context of innovation streams, which of the following concepts does this scenario best illustrate?

Musccanic Inc., a company that manufactures microprocessors, updates the technology used in its microprocessors once every four years. A study conducted by the R&D team of the company revealed that the microprocessors' growth rate is initially slow, then becomes rapid, and eventually becomes slow again toward the end of the four-year cycle. In the context of technology cycles, this scenario best illustrates _____.