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A phenomenon that allows a larger number of ideas, issues, and solutions to a problem to be generated through group discussion than through individual conversations is one reason that focus groups are so compelling. What is this called?


A) collective brainstorm
B) moderation
C) synergistic group effect
D) group think

E) A) and D)
F) B) and D)

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Which technique is the most effective at obtaining a great amount of detail about various content information?


A) Focus groups
B) Unobtrusive measures
C) Face-to-face interviewing
D) Participant observation

E) None of the above
F) A) and C)

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Compare and contrast focus group interviewing and unobtrusive measures.

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Unobtrusive measures do not require intr...

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When the research begins with a research question and primary data collection is used to answer the question, this is called __________.


A) secondary research
B) applied research
C) pure research
D) participant observation

E) A) and B)
F) A) and C)

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Pick two problems in focus group interviewing, and discuss how a researcher can avoid them

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1. Running a Focus Group Because the Inv...

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Focus groups were first used to conduct research on _____________.


A) popular opinion of political candidates
B) opinions on a car make and models
C) effectiveness of radio in boosting army morale
D) women assigned bed rest for treatment of preterm labor

E) C) and D)
F) A) and C)

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Which is NOT a disadvantage of online focus groups?


A) Loss of role and authority of the moderator
B) Loss of atmosphere arising during in-person focus group
C) Ability to effectively use group dynamics as integral part of process
D) Loss of attentiveness on topic being discussed by group

E) A) and B)
F) All of the above

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Compare and contrast focus group interviewing and face-to-face interviewing.

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Traditional interviews allow for more de...

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When dynamic interactions among and between group members stimulate discussions during which one group member reacts to comments made by another, this is called _______.


A) collective brainstorm
B) moderation
C) synergistic group effect
D) group think

E) B) and D)
F) C) and D)

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Points of agreement within the group refers to ____________.


A) consensus
B) dissensus
C) resonance
D) group think

E) A) and D)
F) A) and C)

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What is a focus group and what are its appropriate uses?

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A focus group is an interview style desi...

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What are several reasons that a focus group for complex problems should be kept to around seven participants or less?

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This size allows the researcher to effec...

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What technique can be used to unite spatially and temporally separate participants in a text-based group discussion via email?


A) Computer Assisted Telephone Interviewing (CATI)
B) Virtual Focus Groups
C) Web-Based In-Depth Interviewing
D) Email-Based In-Depth Interviewing

E) A) and B)
F) A) and C)

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When several members of the group jump on board for a particular idea or series of comments about a given idea, attitude, or belief as a result of subgroup pressure, this is called __________.


A) peer pressure
B) moderation
C) synergistic group effect
D) group think

E) A) and C)
F) B) and C)

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Focus group data that reflect the collective notions shared and negotiated by a group are ______________.


A) collective brainstorms
B) group data
C) synergistic group effects
D) group think

E) C) and D)
F) B) and D)

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What strategy allows the moderator to determine what subjects individually know or believe without the influence of others in the focus group, and simultaneously lets people think about and perhaps commit to certain ideas and attitudes about the topics discussed?


A) Group diary
B) Role playing
C) Drawing exercises
D) Pre-focus group survey

E) None of the above
F) A) and D)

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When the data collected in research serve some further application, such as program implementation, problem solving, or marketing, this is called ___________.


A) secondary research
B) applied research
C) pure research
D) participant observation

E) All of the above
F) C) and D)

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To encourage participants to speak freely, a moderator must_________________.


A) assign fake names to participants
B) provide a typed set of rules to participants
C) explain that an open, polite, and orderly environment is expected
D) ensure confidentiality through signed forms

E) B) and C)
F) All of the above

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