Question 1

Which of the following is the second step of the four-step process for conducting cultivation theory research?

Accepted Answer

A)   defining what counts as violence
B)   formulation of questions about viewers' social realities
C)   measurement of the amount of viewing
D)   comparing social realities of heavy and light viewersE) B) and C)
F) None of the above

Question 2

Gerbner noted that resonance ____________ cultivation effects.

Accepted Answer

A)   amplifies
B)   teaches
C)   follows
D)   preventsE) A) and B)
F) A) and C)

Question 3

Learning values and assumptions from the media is also called

Accepted Answer

A)   secondary learning
B)   first order effects
C)   primary learning
D)   second order effectsE) A) and D)
F) A) and C)

Question 4

Do you agree that audiences' increased ability to be selective through technology like TiVo and online streaming makes Cultivation Theory less applicable than it has been in the past? Explain and justify your answer.

Accepted Answer

I agree that audiences' increased abilit...

Question 5

Cultivation theory is concerned with what people do as a result of too much exposure to violence on television.

Accepted Answer

A) True 
 B)False

Question 6

Discuss the role of television as storyteller in society. How does television function as a way for different groups of people to come together? Using concepts from the theory, what is the consequence of having television serve as the nation's storyteller?

Accepted Answer

Television plays a significant role as a...

Question 7

Which of the following is NOT an assumption of cultivation theory?

Accepted Answer

A)   Television is essentially and fundamentally different from other forms of mass media.
B)   Television shapes our society's way of thinking and relating.
C)   The influence of television is limited.
D)   All viewers of television think of the world as "mean and scary."E) C) and D)
F) B) and D)

Question 8

To empirically demonstrate their belief that television has an important causal effect on culture, cultivation theory researchers use a four-step research process. Which of the following activities is associated with the first step, known as message system analysis?

Accepted Answer

A)   developing questions about people's understanding of their everyday lives
B)   doing a detailed content analysis of a television program
C)   distributing a survey to participants in a study
D)   comparing the social realities of light and heavy viewersE) B) and D)
F) C) and D)

Question 9

In the _________ perspective of communication, media are seen as central to the maintenance of society.

Accepted Answer

A)   transmissional
B)   mainstreaming
C)   ritual
D)   phenomenologicalE) A) and D)
F) B) and D)

Question 10

The Violence Index is

Accepted Answer

A)   the extent to which violent images on television make people think the world is a violent place.
B)   a yearly content analysis of violence in primetime network programming.
C)   a means of defining what counts as violence so it may be measured.
D)   a belief that media are senders of violent messages across space.E) All of the above
F) B) and C)

Question 11

Between 1993 and 1996, there was a 20 percent decrease in the homicide rate in the United States. During this same time, the number of homicide stories on the news

Accepted Answer

A)   decreased by the same rate
B)   stayed the same
C)   increased by 721 percent
D)   none of theseE) None of the above
F) All of the above C

Question 12

Cultivation theory (CT)

Accepted Answer

A)   makes a causal argument linking television viewing and perceptions of social reality
B)   makes a correlational argument linking television viewing and perceptions of social reality
C)   considers television to be a minor influence on perceptions of social reality
D)   argues that the internet is a more powerful influence on perceptions of social reality than televisionE) B) and C)
F) C) and D)

Question 13

_________ occurs when television's symbols dominate other sources of information and ideas about the world.

Accepted Answer

A)   Mainstreaming
B)   Cultivation incongruence
C)   Resonance
D)   Third-order reasoningE) All of the above
F) A) and C)

Question 14

Identifying as a member of a particular co-culture influence the mainstreaming process.

Accepted Answer

A) True 
 B)False

Question 15

Discuss "reality TV"
(Survivor, Fear Factor, etc.) and the extent to which Cultivation theorists would analyze these shows. What features of reality television are important to study? In your opinion, what would Gerbner say about this television programming?

Accepted Answer

Reality TV shows such as Survivor and Fe...

Question 16

Gerbner believed that the media directly influence people's behaviors.

Accepted Answer

A) True 
 B)False  False

Question 17

Using the standard criteria for evaluating communication theories, evaluate Cultivation Theory.

Accepted Answer

Cultivation Theory is a communication theory that examines the long-term effects of television on viewers. According to the standard criteria for evaluating communication theories, Cultivation Theory can be assessed in terms of its explanatory power, predictive power, and practical utility.

In terms of explanatory power, Cultivation Theory effectively explains how the repeated exposure to certain messages and images on television can shape viewers' perceptions of reality. The theory posits that heavy television viewers are more likely to perceive the world in ways that are consistent with the portrayals they see on television, leading to a "cultivation" of certain beliefs and attitudes. This explanation has been supported by numerous empirical studies and has been influential in the field of media effects research.

In terms of predictive power, Cultivation Theory has been successful in predicting certain patterns of attitudes and behaviors among heavy television viewers. For example, the theory predicts that heavy viewers are more likely to overestimate the prevalence of violence and crime in society, and research has shown that this is indeed the case. This predictive power has contributed to the theory's credibility and relevance in understanding the impact of television on audiences.

In terms of practical utility, Cultivation Theory has been used to inform media literacy programs and media advocacy efforts aimed at promoting more balanced and critical consumption of television content. By highlighting the potential effects of long-term exposure to certain media messages, the theory has provided a framework for addressing concerns about the influence of television on society.

Overall, Cultivation Theory demonstrates strong explanatory and predictive power, as well as practical utility in addressing real-world issues related to media effects. As such, it can be considered a valuable and influential communication theory according to the standard criteria for evaluation.

Question 18

The goal of the PROD was to examine the distortion in representation of various co-cultures across the demography of the media landscape.

Accepted Answer

A) True 
 B)False

Question 19

What is the "Mean World Index,"
and how is it related to cultivation theory?

Accepted Answer

The "Mean World Index" is a measure of t...

Question 20

Select a particular phenomenon (other than violence) that is portrayed on television, and describe how you would use the four-step process to analyze its existence and possible cultivation effects.

Accepted Answer

One particular phenomenon portrayed on t...

Exam 24: Cultivation Theory

Which of the following is the second step of the four-step process for conducting cultivation theory research?

Correct Answer
verified

Gerbner noted that resonance ____________ cultivation effects.

Correct Answer
verified

Learning values and assumptions from the media is also called

Correct Answer
verified

Do you agree that audiences' increased ability to be selective through technology like TiVo and online streaming makes Cultivation Theory less applicable than it has been in the past? Explain and justify your answer.

Correct Answer
Answered by ExamLex AI
I agree that audiences' increased abilit...
View Answer

Cultivation theory is concerned with what people do as a result of too much exposure to violence on television.

Correct Answer
verified

Discuss the role of television as storyteller in society. How does television function as a way for different groups of people to come together? Using concepts from the theory, what is the consequence of having television serve as the nation's storyteller?

Correct Answer
Answered by ExamLex AI
Television plays a significant role as a...
View Answer

Which of the following is NOT an assumption of cultivation theory?

Correct Answer
verified

To empirically demonstrate their belief that television has an important causal effect on culture, cultivation theory researchers use a four-step research process. Which of the following activities is associated with the first step, known as message system analysis?

Correct Answer
verified

In the _________ perspective of communication, media are seen as central to the maintenance of society.

Correct Answer
verified

The Violence Index is

Correct Answer
verified

Between 1993 and 1996, there was a 20 percent decrease in the homicide rate in the United States. During this same time, the number of homicide stories on the news

Correct Answer
verified
C

Cultivation theory (CT)

Correct Answer
verified

_________ occurs when television's symbols dominate other sources of information and ideas about the world.

Correct Answer
verified

Identifying as a member of a particular co-culture influence the mainstreaming process.

Correct Answer
verified

Discuss "reality TV" (Survivor, Fear Factor, etc.) and the extent to which Cultivation theorists would analyze these shows. What features of reality television are important to study? In your opinion, what would Gerbner say about this television programming?

Correct Answer
Answered by ExamLex AI
Reality TV shows such as Survivor and Fe...
View Answer

Gerbner believed that the media directly influence people's behaviors.

Correct Answer
verified
False

Using the standard criteria for evaluating communication theories, evaluate Cultivation Theory.

The goal of the PROD was to examine the distortion in representation of various co-cultures across the demography of the media landscape.

Correct Answer
verified

What is the "Mean World Index," and how is it related to cultivation theory?

Correct Answer
Answered by ExamLex AI
The "Mean World Index" is a measure of t...
View Answer

Select a particular phenomenon (other than violence) that is portrayed on television, and describe how you would use the four-step process to analyze its existence and possible cultivation effects.

Correct Answer
Answered by ExamLex AI
One particular phenomenon portrayed on t...
View Answer

Exam 24: Cultivation Theory

Which of the following is the second step of the four-step process for conducting cultivation theory research?

Correct AnswerverifiedShow Answer

Gerbner noted that resonance ____________ cultivation effects.

Correct AnswerverifiedShow Answer

Learning values and assumptions from the media is also called

Correct AnswerverifiedShow Answer

Do you agree that audiences' increased ability to be selective through technology like TiVo and online streaming makes Cultivation Theory less applicable than it has been in the past? Explain and justify your answer.

Correct AnswerAnswered by ExamLex AII agree that audiences' increased abilit...View AnswerShow Answer

Cultivation theory is concerned with what people do as a result of too much exposure to violence on television.

Correct AnswerverifiedShow Answer

Discuss the role of television as storyteller in society. How does television function as a way for different groups of people to come together? Using concepts from the theory, what is the consequence of having television serve as the nation's storyteller?

Correct AnswerAnswered by ExamLex AITelevision plays a significant role as a...View AnswerShow Answer

Which of the following is NOT an assumption of cultivation theory?

Correct AnswerverifiedShow Answer

To empirically demonstrate their belief that television has an important causal effect on culture, cultivation theory researchers use a four-step research process. Which of the following activities is associated with the first step, known as message system analysis?

Correct AnswerverifiedShow Answer

In the _________ perspective of communication, media are seen as central to the maintenance of society.

Correct AnswerverifiedShow Answer

The Violence Index is

Correct AnswerverifiedShow Answer

Between 1993 and 1996, there was a 20 percent decrease in the homicide rate in the United States. During this same time, the number of homicide stories on the news

Correct AnswerverifiedC

Cultivation theory (CT)

Correct AnswerverifiedShow Answer

_________ occurs when television's symbols dominate other sources of information and ideas about the world.

Correct AnswerverifiedShow Answer

Identifying as a member of a particular co-culture influence the mainstreaming process.

Correct AnswerverifiedShow Answer

Discuss "reality TV" (Survivor, Fear Factor, etc.) and the extent to which Cultivation theorists would analyze these shows. What features of reality television are important to study? In your opinion, what would Gerbner say about this television programming?

Correct AnswerAnswered by ExamLex AIReality TV shows such as Survivor and Fe...View AnswerShow Answer

Gerbner believed that the media directly influence people's behaviors.

Correct AnswerverifiedFalse

Using the standard criteria for evaluating communication theories, evaluate Cultivation Theory.

The goal of the PROD was to examine the distortion in representation of various co-cultures across the demography of the media landscape.

Correct AnswerverifiedShow Answer

What is the "Mean World Index," and how is it related to cultivation theory?

Correct AnswerAnswered by ExamLex AIThe "Mean World Index" is a measure of t...View AnswerShow Answer

Select a particular phenomenon (other than violence) that is portrayed on television, and describe how you would use the four-step process to analyze its existence and possible cultivation effects.

Correct AnswerAnswered by ExamLex AIOne particular phenomenon portrayed on t...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
I agree that audiences' increased abilit...
View Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Television plays a significant role as a...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
C

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
Reality TV shows such as Survivor and Fe...
View Answer

Correct Answer
verified
False

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The "Mean World Index" is a measure of t...
View Answer

Correct Answer
Answered by ExamLex AI
One particular phenomenon portrayed on t...
View Answer