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Balanced Scorecard. Developed in 1992, the model has been a method to translate the strategic objectives of an organization into a set of cohesive performance indicators across four dimensions: financial, customer, internal business processes, and learning and growth. From a sport marketing perspective, a Balanced Scorecard serves as a framework to communicate marketing strategies in alignment with organizational and departmental goals so all can work collectively towards a common vision.
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Balanced Scorecard. Developed in 1992, the model has been a method to translate the strategic objectives of an organization into a set of cohesive performance indicators across four dimensions: financial, customer, internal business processes, and learning and growth. From a sport marketing perspective, a Balanced Scorecard serves as a framework to communicate marketing strategies in alignment with organizational and departmental goals so all can work collectively towards a common vision.
Correct Answer
verified
Analytics is a systematic computational analysis of historical data to forecast potential trends; evaluate the effect of sport marketing decisions and related events, and examine sport marketing performance.
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Analytics is a systematic computational analysis of historical data to forecast potential trends; evaluate the effect of sport marketing decisions and related events, and examine sport marketing performance.
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verified
Measuring sport marketing performance is a continuous process utilized to communicate to employees and executives alike how the organizational structure is meeting the strategic marketing objectives, and hence provides evidence of the successes and failures of the sport organization. Sport marketing professionals are then tasked to facilitate making a positive change based on the information collected by understanding the drivers of performance, how to influence them, and how to accurately document and report performance as part of the ongoing and continuous improvement program.
Correct Answer
verified
Measuring sport marketing performance is a continuous process utilized to communicate to employees and executives alike how the organizational structure is meeting the strategic marketing objectives, and hence provides evidence of the successes and failures of the sport organization. Sport marketing professionals are then tasked to facilitate making a positive change based on the information collected by understanding the drivers of performance, how to influence them, and how to accurately document and report performance as part of the ongoing and continuous improvement program.
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