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Exam 8: Reaching Global Markets

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Question 21

True/False

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A trading company provides a link between buyers and sellers in different countries.

A) True
B) False

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Question 22

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When products are introduced into one nation from another, acceptance is far more likely

A) if prices are set very low.
B) when bribes are paid to local officials to aid distribution.
C) if there are similarities between the two cultures.
D) if packaging is adjusted to match local preferences.
E) when retailers are given incentives to push the products.

F) A) and B)
G) A) and C)

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Question 23

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Firms that have operations or subsidiaries located in many countries are referred to as

When a firm's products sell in foreign countries with little or no effort to obtain foreign sales, the firm is engaging in

NAFTA simplifies country-of-origin rules, hindering Japan's use of Mexico as a staging ground for further penetration into U.S. markets.

Because firms have different resources and core competencies, their international marketing strategies will also be different. Nevertheless, any firm seeking to be successful in international markets must establish the right organizational structure for its core competencies and resources. Which of the following is a valid international organizational structure?

Which of the following trade alliances differs from others in its commitment to facilitating business and its practice of allowing the private sector to participate in a wide range of activities?

Government restrictions on the amount of a particular currency that can be bought or sold are known as import controls.

Marketers of computer software, music CDs, and books are particularly affected by cultural differences in

The Ford Motor Company has entered into an alliance with Yves Saint Laurent, a maker of clothing and one of the most successful fashion houses in the world. Yves Saint Laurent is headquartered in France. Ford will use Yves Saint Laurent designs and color traditions in its production of luxury models of the company's Expedition SUV and Lincoln vehicles. The Yves Saint Laurent elements will appear in the interior and body paint color. This alliance would most likely be classified as

The term dumping refers to the sale of

Firms that use an international division structure are often organized domestically on the basis of functions or product divisions, whereas the international division is organized on the basis of geography.

IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA's level of commitment to international marketing?

Customers that travel the globe expect to be able to buy the same product in most of the world's more than 200 countries.

NAFTA eventually eliminates all tariffs on goods produced and traded between the United States, Mexico, and Brazil.

Brand name, product characteristics, packaging, and media allocation are among the easiest marketing mix variables to standardize around the world.

Approximately ____ of the world's purchasing power is outside of the United States.

In what ways can businesses become involved in international marketing activities?

Which of the following describes a company hiring a foreign firm to produce a designated volume of its product to specification?

Scenario 8.2 Use the following to answer the questions. KFC opened its first franchised restaurant outside of North America in England in 1964. Now, over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries to offer the customer passing by a preliminary view of their product. Refer to Scenario 8.2. KFC's establishment of international production/processing facilities is an example of